Pitchin
Pitchin Logo
Design7 min readFebruary 12, 2025

Why Startups Need a Design System Earlier Than They Think

Most founders think design systems are a luxury for later. Here's why investing in one at Series A can save hundreds of engineering hours by Series B.

Moez Souidi
Founder & CEO, Pitchin
Why Startups Need a Design System Earlier Than They Think

In the frantic early days of a startup, speed is everything. Designers create screens rapidly, and developers build them just as quickly. But around the Series A mark, a subtle rot sets in: design debt.

The cost of inconsistent design

Without a centralized design system, developers end up writing custom CSS for every new button state. Your app soon has 14 different shades of blue and 6 distinct button paddings. UI bugs multiply, and feature velocity grinds to a halt because engineers spend half their sprint debugging CSS conflicts or recreating components that already exist elsewhere in the codebase.

Building a practical foundation

You don't need to build Google's Material Design. You just need a foundation:

  • Design Tokens: Centralized variables for colors, typography scales, and spacing units.
  • Core Components: Buttons, inputs, modals, and tooltips coded once and reused infinitely.
  • A Single Source of Truth: A Figma document matched 1:1 with a component library in Code (like Storybook).

By investing a few weeks into building a foundational design system early on, you ensure that future features can be snapped together like Lego blocks, accelerating time-to-market dramatically down the road.

Share this article: